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10 Ways Translators, Inc. Will Save You Money and Expand Your Business
Times are tough for businesses all over the world. In this economy, a company must do everything it can to expand its market power while keeping its budget in check. Unfortunately, some companies are cutting budgets by laying people off or slashing salaries. Other companies are retooling marketing efforts and cutting back on advertising. None of these actions reflect expansion—they’re actions of retreat. However, there are still ways to move forward, grow a customer base, and expand business, all while saving money. In today’s global economy, the key is to look outward and embrace international business opportunities. Even companies that can’t afford to conduct business abroad can do more to get involved in international business. Using a highly- regarded foreign-language service provider like Translators, Inc. (www.translators.com) is the first step towards opening up to a larger business world. Most businesses consider translation services to be an added expense.
However, this is not the case; it is an investment. In fact, here are 10 ways that using Translators, Inc. can actually save you money while expanding your market:
1. Using Translators, Inc. can secure your branding. It’s important that your image and specific marketing messages make it successfully through a translation. Lesser translators may misinterpret your brand, leading to confusion in foreign markets as to what you or your products do. Get it done right the first time so that money rolls in, instead of down the drain.
2. Make sure it’s done correctly the first time. Branding aside, every translation has the propensity to be less than perfect. Rewrites and edits will cost you money. Translators, Inc. will make sure it’s accurate right off the bat, saving you any further costs.
3. Welcome technological advances. Translators, Inc. uses cutting-edge technology tools like terminology and glossary databases to provide more efficient and cost-effective translations.
4. Never rely on machine translation. While Translators, Inc. embraces technology, they never use Machine Translation (MT), which can be highly inaccurate. Instead, they blend the power of database storage with the cognitive abilities of real, live human beings. They will make sure your money goes into the most accurate translation, not the machine.
5. Accept only varied and specialized translators. Translators, Inc. makes sure that each unique, personalized translation is overseen by specialists handpicked for their specific knowledge of industry and language. This further assures accuracy and efficiency.
6. Trust a diverse company with native speakers. Translators, Inc. is 75% minority-based, covering over 130 foreign languages. You’ll save money by not having to consistently search high and low for a varied language base in your translation company.
7. Teamwork is essential. Each translation project at Translators, Inc. is assigned a specialized team of industry- and product-specific translators, proofreaders, and desktop publishers. One project manager oversees the process and acts as a point of contact. This makes it easy for a client to keep track of the project, saving money through efficiency.
8. Translators, Inc. offers free quotes. Enough said.
9. Translators, Inc. is a member of the American Translators Association (ATA). The ATA is the nation’s largest professional organization for translators and interpreters with more than 10,500 members in 90 countries. Each customer can rest assured that their money is being invested in translation projects backed by a devotion to excellence.
10. Translators, Inc. is an established company, not a freelancer. With over 200,000 individual freelance translators in the world, a company with a 96% client-retention rate like Translators, Inc., is much more trustworthy. Translators, Inc. is also a certified MBE (Minority Business Enterprise) and a veteran-owned company, as well. Why go with one person when you can utilize an entire company of linguistic experts?
Sooner or later, any typical American business is going to be met with a foreign-language challenge. They will either embrace the opportunity to expand into international markets, or they will retreat in fear. Being prepared, and knowing that Translators, Inc. is waiting to back their foreign language investment is the first step towards surviving in this global economy.
Ensuring quality translations begins with a quality translator.
Don’t make the mistake of handing off this critical task to just any translation agency. The financial crisis has fostered all kinds of ad-hoc “translators” charging cheap prices and unfortunately widely used by many translation companies. Many of our competitors choose translators from random lists found on the internet and even use machine-generated translations. When you choose Translators, Inc., you are choosing a certified translator who has met our strict standards of quality.
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