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Cool Tools: Hunch

Decision-making is part of our daily lives, and with our increasingly faster lifestyles, there’s not enough time to carefully take into consideration every aspect of the problem.

You ask how a website can help you with making decisions.

Created by very smart geeks from MIT, namely Matt Gattis, Weiyu Zhou, Peter Coles, Will Gaybrick and Tom Pinckney, Hunch uses the concept of ‘machine learning’, a process that analyses patterns in order to predict – in our case, decisions. The service leverages the so-called ‘wisdom of the crowds’ by aggregating answers and information from all the users that complete the various questionnaires available.

Based on the answers you provide, which can range from your computer type to your vacation destination, it matches your profile with other people that gave similar answers. What did these people that took similar decisions to you decide this time? Hunch provides that answer, in 10 questions or less.

Like any computer algorithm, Hunch’s artificial intelligence gets better by time. Each day, as more and more people answer existing questions and add new topics, the A.I. has more information to relate to your profile. The same goes for your own ‘decision profile’; the more questions you answer, the better Hunch will be at offering advice.

Check it out today by visiting www.hunch.com

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