GLOBALIZATION SERVICES
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HOME > SERVICES > GLOBALIZATION > BRANDING
BRANDING SERVICES
We know that when you introduce a product into a new market, you are exposed to huge risks. You have put in considerable expense to create and develop your product and get it to market overseas. You need not suffer the consequences and lost revenue that a poor-fitting brand name can bring. If your name is hard for people in the new market to pronounce, or remember, or worse, it has a vulgar meaning in their language; your efforts may be doomed from the outset.
Our brand-name research service draws upon the extensive cultural knowledge of our linguists and the legal expertise of our in-country specialists who study the impact of your branding in your new market. Our brand-name research service:
• Keeps you informed of any potential trademark infringements and legal obstacles.
• Advises of any negative connotations your brand namesmay have in local languages and dialects, including slang.
• Points out any negative meanings of your brands in local dialects and slang.
• Recommends changes if we find anything that may impact your brand negatively.
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