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HOME > SERVICES > GLOBALIZATION > CULTURAL MARKETING
CULTURAL MARKETING SERVICES
We have years of experience working with the cultural ramifications of marketing in other countries. Our professional linguists live in-country and understand nuances and trends there.
Details are critical if your product or service is to be accepted in the new market you want to penetrate. For instance, the color white signifies mourning in China, and red roses are reserved for funerals in Eastern Europe.
You can save a great deal of money and frustration if your marketing people have a report with all the details they need to make your material contextually appropriate,with colors and images that reinforce your brand successfully.
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