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HOME > SERVICES > TRANSLATION AND LOCALIZATION SERVICES
TRANSLATION AND LOCALIZATION SERVICES
Our broadening global economy is presenting new locations and demographics to sell products and services to. It is also making it more difficult to successfully market to these new targets. This is where the importance of "localization" comes into play. More than just a series of translations, foreign language localization is a process that involves programmers, linguists, and marketing experts working together to ensure that a product or service is translated accurately and effectively for an entire target region and/or culture.
At Translators, Inc., our team of programmers, linguists and marketing experts work together to make sure your project is translated accurately to be most effective for its target region. Every culture has its own way of expressing ideas and many times the images, colors, and ideas in your original presentation will not have the same meaning with the new audience you are trying to reach. Red, white, and blue do not necessarily represent patriotism abroad as they do in America, for example, so the sentiment is simply lost. In other cases, a failure in accurate localization can have more dire effects, like insulting people. Overall, expert localization involves much more than just simple translation and our certified translators can help to ensure that your message is effective no matter where you go.
Translators, Inc.'s linguists and programmers understand your region's culture inside and out, right down to the current slang. We can localize your programs, software, websites and e-learning tools to be accepted and understood in your target region.
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